The Alpine A110 Rally was announced in May 2019 and officially presented during the Rallye Mont-Blanc Morzine (5-7 September 2019). It is homologated by the FIA to Group R-GT specifications, its light aluminium chassis is derived from the Cup & GT4 versions and has 1.8-litre, 4-cylinder turbocharged engine delivering between 320 and 330 horsepower. In 2020 an Alpine Trophy championship consisting of five rounds of the 2020 FFSA French Tarmac Rally Championship calendar was created. The first two rounds of the championship were won by Emmanuel Guigou with a notable third overall at the Rallye Mont-Blanc Morzine 2020 a year after its official presentation.